PermaBASE: Highlights from IBS and Coverings 2024
The PermaBASE team showcases cement board solutions across the U.S.
Trade shows and their accompanying educational events are a vibrant hub where manufacturers, industry partners, customers and innovators converge. Two of the largest of these events for the PermaBASE team each year are the NAHB International Builders’ Show and Coverings.
IBS is the largest annual light construction show in the world. The event seeks to connect, educate and improve the residential construction industry. The 2024 show welcomed nearly 70,000 visitors from more than 100 countries to Las Vegas from February 27-29.
Coverings is the premier event for the ceramic tile and natural stone industry in North America. More than 1,000 global exhibitors from 40 countries were on hand in Atlanta from April 22-25 to showcase product innovations and provide invaluable insights for builders, remodelers, retailers, architectural and design professionals, contractors, distributors and more.
Both shows provided the opportunity for the PermaBASE Building Products, LLC team to nurture crucial industry connections, engage in learning opportunities and showcase the diverse line of cement board products.
“Relationships are at the core of our business. At these shows, many of our valued partners attend with their associates, providing a fantastic opportunity for us to connect with both existing and potential customers. It is a chance to feature our product line and lay the groundwork for new relationships.”
Dave Keeney
Dave Keeney
Market Development RepresentativePermaBASE Building ProductsAt IBS, PermaBASE CI® Insulated Cement Board and PermaBASE WP® Waterproof Cement Board generated tremendous interest with booth visitors. The opportunity to showcase samples and system mock-ups sparked insightful discussions about the wide range of PermaBASE products and applications for both interior and exterior use.
“Both IBS and Coverings are great opportunities to showcase our breadth of products, including our most recent additions in PermaBASE WP and PermaBASE CI,” said Eddie Neel, market manager for PermaBASE. “The advantage we provide our customers every day is the combination of our diverse product line and the service we provide. Seeing the products and spending time with our team at these shows really opens their eyes to the value we bring them.”
In addition to PermaBASE WP and PermaBASE CI, those attending Coverings were specifically interested in PermaBASE™ Foam Tile Backer, the waterproof tile backer board designed for interior tile and stone applications.
"The Coverings event provides us the opportunity to have a significant presence and show our commitment to the tile industry. We are recognized as an industry leader and it is important to be visible and promote our diverse line of products. There has been tremendous curiosity with our PermaBASE WP and PermaBASE Foam Tile Backer products.”
JD Cohen
JD Cohen
Market Development RepresentativePermaBASE Building Products
The increased product interest and the relationships strengthened at IBS and Coverings reinforces the value of exhibiting for PermaBASE.
“As we close another series of trade shows, we are already planning for 2025,” said Tony Fuller, director of technical and product development for PermaBASE. “We look forward to both IBS and Coverings next year as we bring more customer solutions that help strengthen relationships and support the construction industry.”
Visit the PermaBASE website to learn more about cement board products and applications.
National Gypsum Company is the exclusive service provider for products manufactured by PermaBASE Building Products, LLC.
