National Gypsum has launched a new, consumer-friendly website to promote National Gypsum's PURPLE® family of products. The new site – AskForPurple.com – provides National Gypsum the opportunity to engage consumers, educate them about the potential of their walls and promote the performance of PURPLE.
Not all walls are the same so choosing the right drywall at the beginning of a project provides value and peace of mind that lasts. The site recommends the best products to use in each room, how to install and finish drywall, where to buy the products and more.
The website was designed to help consumers answer questions they may have on their next home addition or renovation project and how National Gypsum's PURPLE products can allow their rooms to be safer, durable and quiet. PURPLE drywall products provide unparalleled resistance to moisture, mold, mildew, scratches and dents, and can even reduce the noise heard between rooms – all good reasons to "ask for PURPLE." The site is organized so consumers can search by project or product, or simply click on "Why PURPLE" or "Tips & Tools" to learn more.
"The AskForPurple site is another component of our PURPLE – Evolve Your Walls campaign," said Senior Advertising Manager Renee Cieslikowski. "Consumers can go to the site and see examples of how using PURPLE can enhance their projects, whether they're building a new home, adding a media room or remodeling a kitchen or bath. The products are clearly explained, and the site offers tips and tools for buying and using the products."
On the "Where to Buy" tab, users can enter their ZIP code and find the nearest "Authorized PURPLE Dealer" of PURPLE products. For more information, users can download a new brochure showing how PURPLE can be used throughout their home.
For additional information on the Authorized PURPLE Dealer Program, please contact your National Gypsum Sales Representative.
The website launch of AskForPurple.com coincided with the debut of the AskForPURPLE Facebook page – facebook.com/askforPURPLE. Please visit Facebook, "Like" the page and keep up-to-date about all things PURPLE.